Instagram Retires Its Cursive Wordmark After A Decade – Forbes

instagram Meta Instagram retired its decade-old cursive wordmark Thursday, rolling out a bolder script globally as the full brand identity follows through 2026. Instagram has a new signature. The platform on Thursday unveiled a redesigned wordmark — the text-only logo that sits at the top of the app — marking the first change to that mark in ten years. “The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” head of Instagram Adam Mosseri wrote in announcing the change. “Cleaner and more modern, with references to the original and the simplicity and craft that’s always made it Instagram.” The multicolored gradient camera icon on your home screen is staying put. What changes is the lettering itself: the new wordmark trades the loose, handwritten cursive of the 2016 version for a bolder, more compact script, keeping connected letterforms and playful flourishes as a nod to the original. Hundreds Of Directions, One Familiar Answer In a blog post detailing the process, Meta’s design team said it explored hundreds of directions — from all-caps treatments to camera concepts to literal handwriting — before returning to script. “Script reflects individuality, so referencing that felt
Read More