Instagram starts pushing ads, plans more features for Reels

Home >Companies >News >Instagram starts pushing ads, plans more features for Reels PremiumThe announcement comes shortly after Facebook said Instagram is testing Reels ads that will help brands target engaged users that spend the majority of their time consuming video content on the platform. (REUTERS) 3 min read . Updated: 25 Jul 2021, 10:08 AM IST Saumya Tewari The Collab feature, which is being tested in India, will soon allow one creator to invite another to collaborate for posts and Reels NEW DELHI : As Instagram acquires more users on the back of its popular short-video format Reels, the platform has been working on launching more features such as Collab, which is being tested in India. Collab will soon allow one creator to invite another to collaborate for posts and Reels. The announcement comes shortly after Facebook said Instagram is testing Reels ads that will help brands target engaged users that spend the majority of their time consuming video content on the platform. Reels ads will be full screen and vertical, similar to ads in Stories, and will appear in between individual Reels. Stories is a feature where users upload pictures and can add effects and layers. Stories disappear after…
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