Instagram Starts Testing Ad-Revenue Sharing on Reels – Business Insider

Meta is expanding its ad-revenue-share offerings on reels to Instagram. The company will also start testing a performance-based payout model that rewards video views. Here’s how Meta’s ad-rev-share tests work — and what creators should know. Meta will be expanding — and overhauling — some aspects of its ad-revenue-share model for reels.And yes, that includes bringing ad-revenue share to Instagram reels. Meta’s ad-rev-share program, called “Ads on Reels,” has been testing on Facebook for over a year already. On Facebook, some creators can earn money from either overlay ads or post-loop ads played on their reels. Meta will be testing a new way to pay creators who have ads on their videos “based on the performance of their public reels, not the earnings of ads on their reels,” according to a Meta blog post. Facebook has historically paid longer-form video creators a split of ad revenue based on impressions an ad receives and CPM, which is the “amount of money advertisers paid for 1,000 ad impressions,” according to Facebook. So, instead of paying creators based on how well an ad performs in a specific market, Meta will pay creators for how well a video performs on the platform — paying them with money
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