Instagram rolled out a paid subscription feature with a small group of U.S. creators on Wednesday that will allow followers to pay for exclusive content on Instagram Live and Stories. For the test launch, creators have eight different monthly price points to choose from, according to an Instagram spokesperson: $0.99, $1.99, $2.99, $4.99, $9.99, $19.99, $49.99 or $99.99. Instagram will not be taking a cut of revenue until at least 2023, when parent company Meta is expected to begin collecting fees from creators on Facebook and Instagram. Though the company has not yet disclosed what the revenue share percentage will be come 2023, at the earliest, Meta CEO Mark Zuckerberg has previously said the cut will be less than 30 percent. Instagram Subscriptions will allow creators to host livestreams and share disappearing posts via Stories to their paying subscribers, as well as see badges next to their follower names to indicate which of them are paying subscribers. Creators in the small test group include @alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii and @lonnieiiv. “Creators do what they do to make a living, and it’s important that that is predictable,” Instagram head Adam Mosseri said in a video on…
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Instagram Tests Paid Subscriptions With Small Group of US Creators – The Hollywood Reporter
