Home News (Image credit: Instagram) Instagram Reels first came to the global social media and image-sharing platform in 2020, most likely as a response/rival to the rise in popularity of TikTok, the app where short-form video clips are king.At the beginning of June 2022, Instagram rolled out several new features (opens in new tab) for Reels, which the platform says will “help you engage more with your audience and help you express your most authentic self.”You could argue – quite cynically – that Instagram’s only purpose is to push users to post more often, increase their followers and generally engage more, which is why it is keen for ‘creators’ to take full advantage of creating Reels on their accounts. It adds: “Over a 60-day period, public accounts with over 10K followers that posted at least five reels over 60 days gained over 2.5x as many followers as those within the same category who didn’t post reels.”Read more: best cameras for Instagram (opens in new tab)Digging down into the updates, the company cites five new features that can be used to improve Instagram Reels – and how you create videos to share with your followers. The first is a refreshed collection…
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Instagram updates Reels… now they can last up to 90 seconds AND with your own audio
