Instagram, WhatsApp and Facebook are getting a paid upgrade. Meta One starts at $2.99

Meta is expanding its subscription business with the launch of Meta One, a new paid service designed to give users access to enhanced artificial intelligence capabilities and additional features across Instagram, Facebook and WhatsApp. The company announced the service Tuesday, saying Meta One will bring together more than 50 features aimed at creators, businesses and individual users. The offering is being positioned as a way for people to get more out of Meta’s social media platforms, particularly for content creation, audience engagement, marketing and business management. READ: Meta’s $50 billion Louisiana AI data center sparks scrutiny  (July 27, 2026) Meta said the subscription had already reached 15 million subscriptions and trials during its phased rollout ahead of the wider launch. The company is offering several pricing tiers. Monthly plans will start at $2.99 for subscriptions tied to individual products. Individual bundles will start at $7.99 a month, while creator and business bundles will cost $14.99 a month. The different plans are designed to target different types of users. Single-product subscriptions will offer app-specific upgrades, including services such as WhatsApp Plus and Instagram Plus. Users who opt for individual bundles will get those platform features along with access to more advanced
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