Brand love is one of the biggest marketing strategies for marketers in times of crisis. It brings price premium, brand loyalty and brand advocacy during normal times. And during a crisis, when every penny counts, it’s the differentiating factor that determines whether the consumer stays with you or migrates to a different brand. To explore the concept and to gain expert insights into the subject, the theme of the Pitch CMO Summit 2021 was “The Power Of Brand Love”. At the event, marketers from across verticals looked at brand love as the perfect solution against the economic consequences of the pandemic. The event’s final speaker was Dante DiCicco, Sr. Manager, International Expansion at Snap Inc, who spoke about Snapchat a brand that was founded exactly a decade ago, in 2011. exchange4media’s Dr Annurag Batra was the session chair for this address. Dante Dicicco shed a light on “Brand love and how the generation is driving change in the future of Snapchat.” Dicicco started off by quoting CEO and co-founder of Snap Inc Evan Spiegel: “Snapchat isn’t about capturing the moment. It’s about communicating with a full range of human emotion- not just what appears to be pretty or perfect.” The…
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Interacting with products that have AR leads to 94% higher conversion rate: Dante Dicicco
