[Interview] How Samsung S95H OLED TV Achieved Pantone® Validated ArtfulColor Certification

Q. Why does controlled lighting matter when evaluating a display for art? Knoll: Reproducing true real-world colors on screen depends on matching the light source, color sample and rendered content for the intended observer. Displays are typically measured against D65, an industry-standard white point that approximates neutral daylight, so it gives Pantone a consistent point of reference. It also helps reduce the influence of warmer or cooler room lighting, which can change how white, contrast and color are perceived. Using controlled lighting helps ensure the display is evaluated as accurately and consistently as possible. ▲ By comparing digital images with physical color references, Pantone helps verify faithful color reproduction across a range of hues. Q. How does Pantone make sure the results apply to real artwork and photography, not just lab test patterns? Hattenberger: Pantone goes beyond digital test patterns by using physical color samples that behave more like real artistic media. That helps verify whether a display can accurately reproduce gradients, subtle tonal transitions, textures and near-neutral tones across artwork and other visually complex content. At the same time, the home viewing environment can influence how color is perceived compared with a controlled test setting. Ambient light, reflections, viewing
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