[INTERVIEW] Snapchat aims to improve its presence in Korea

A Google Pixel 6 phone user uses Snap’s photo messaging app, Snapchat. Courtesy of SnapBy Baek Byung-yeulNana Murugesan, managing director of international markets at Snap / Courtesy of SnapU.S. tech company Snap is one of the strong players in the social network service (SNS) market with its photo messaging platform, Snapchat.Nana Murugesan, managing director of international markets at Snap, said the company aims to improve its presence in Korea by closely cooperating with Samsung Electronics, which has the largest share, over 70 percent, of the country’s smartphone market, and by strengthening its marketing here.”We partnered with Samsung on a feature called ‘Fun Mode’, which lets users access Snapchat Lenses directly in the native camera of Samsung A Series phones,” the managing director said in an email interview with The Korea Times, Oct. 21.”Today, we work closely with various Android OEM device makers whose smartphones our community is on. We have pre-install distribution partnerships with several Global Android OEM device makers, including Samsung,” he added.Snapchat is not as popular as other messaging platforms, such as Kakao Talk, Facebook or Instagram here, but Murugesan said, “South Korea is an important and a growing market for us and we have found that our…
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