Introducing Billboard’s New ‘K-Pop Fandom in the U.S.’ Report

Based on a survey of U.S.-based Billboard readers, the report offers insights into American K-pop fans’ listening, purchasing and concert habits. K-pop is all about the fans. With that in mind, Billboard is releasing the new report, K-Pop Fandom in the U.S., based on a survey of nearly 1,400 U.S.-based Billboard readers who are also avid K-pop fans. Related K-Pop Fandom in the U.S. delves into the demographics of American K-pop fans, revealing how they listen to K-pop music, which K-pop merchandise they purchase and the activities (concerts, in-person events, fan clubs, etc.) that reveal the depth of their affection for the music, the artists and the community.  “The time is right to learn more about U.S. K-pop fans,” said Billboard’s Glenn Peoples, the author of the report. “Not only does K-pop continue to make waves globally, but the U.S. has also become an important home base for South Korean companies taking their distinct approach to artist development to Western countries. The reader survey helps shed a light on K-pop fans in the world’s largest music market.”  Among the survey’s findings:  82% of respondents listen to K-pop seven days a week.  While 72% of K-pop fans regularly listen to pop
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