multinationals The serial entrepreneur, who sold her first company to Autodesk in 2009, is selling Oribi to LinkedIn. The startup will turn into the first LinkedIn development center in Israel Idan Ben Tovim / 1 Mar 2022 • 4 min read In 2009, Autodesk came to Israel due to the acquisition of Iris Shoor’s Visual Tao, and now she is doing it again with Oribi, her latest startup, which has now been acquired by Microsoft’s LinkedIn. As part of that acquisition, LinkedIn will open a new research and development center in Israel. The value of the deal has not been announced, but it is estimated that it was worth tens of millions of dollars. To date, Oribi has raised about $30 million.Are your efforts really paying off for your company?The product developed by Oribi focuses on analyzing marketing results and helps businesses, large and small, understand where and whether it is worth investing more resources. Among other things, Oribi provides insights into how much each marketing effort really contributes to the company’s goals. For example, Oribi helps understand how a site functions, does a company blog really contribute to sales and subscriptions, how a company’s social media activity affects sales,…
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Iris Shoor's second exit: LinkedIn acquires Oribi – Geektime
