Is your YouTube Channel a brand video graveyard? How to revive it – Search Engine Land

For as long as I’ve worked in SEO, I have been asked the same question by brands and businesses, big and small: Why should I use YouTube? How can it help my business? Shouldn’t I be on TikTok instead? Sadly, for many businesses, YouTube is just a place to host their videos. Nothing more, nothing less. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. They just don’t see the value. In short, for many businesses, YouTube is where their videos go to die. But it doesn’t have to be that way. Your YouTube channel doesn’t have to be a brand video graveyard. Understanding the problem Brands and businesses often disregard YouTube as a genuine and viable medium for growth. There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is all about clickbait, pop culture and music videos. Being successful on YouTube requires a big budget and professional production equipment. No one will be interested in what
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