Israel taps Google, YouTube, X for $52M digital campaign during Gaza war – Ynetnews

Google receives $27M, YouTube $18M, while X secures $3m, and Teads $4.2M as Israel launches international digital campaign to counter criticism and promote government messaging amid Gaza war The Israeli government has launched a NIS 174 million ($51.8 million) international social media campaign to promote its messaging during the ongoing Gaza war. The six-month effort, which began in June 2025 following the outbreak of Operation Rising Lion in Iran , is scheduled to run through December. 2 View gallery IDF troops (Photo: IDF) Key contracts for the campaign were awarded through a tender exemption approved by the Accountant General. Google received NIS 90 million ($26.8 million) and YouTube received NIS 60 million ($17.9 million). X (formerly Twitter) was awarded NIS 10 million ($3 million), while Outbrain and its partner Teads received a combined NIS 14 million ($4.2 million). According to the Government Advertising Agency (GAA), the exemption was justified by “operational and urgent needs” to conduct targeted campaigns internationally, leveraging digital media outside Israel. The suppliers were selected based on their established infrastructure and expertise in running large-scale information operations, both during routine and emergency periods. 2 View gallery IDF forces in the Gaza Strip (Photo: Jack Guez/ AFP) The
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