Israel's YouTube empire builder – Globes English – גלובס

This summer, the US witnessed a historic watershed: linear television views (broadcast and cable networks) fell in July to less than 50% of total TV viewing, according to Nielsen data. Streaming services views jumped to approximately 39%, with YouTube leading the way with 9.2% of the total TV viewership, compared to 6.7% in July 2022. These figures will oblige quite a few media people to rethink their working models. But one outlier will be Eyal Baumel, who is apparently the most senior Israeli in the US content creator sector. Baumel is president and partner at Yoola, which is, as he puts it is, “a company that helps YouTube channels grow, and make more money from the platform using all kinds of tools.” The 3,000 YouTube channels Yoola manages are responsible for about 10 billion views every month. Among other things, Baumel is the one who transformed Like Nastya (Anastasia Radzinskaya) from a YouTube starlet with several million views a month, into an empire with 320 million subscribers, a billion monthly views and $1 million in monthly revenue from YouTube alone. Over the past three years, Like Nastya has made $70 million from its total activity. These days Baumel is working
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