Zoog has developed a children’s videobook creation platform to help bridge generation gaps for families James Spiro 14:0702.01.22 Zoog, a creative communication app built to offer distant family members a creative way to connect to one another, has announced a partnership with Snap, the camera company behind products and services such as Snapchat, Spectacles, and Bitmoji. Using Zoog’s mobile app, users can bring books to life and ‘become part of the story’ by adopting AR masks, filters, and other visual effects. Many consider Snap primarily a social media platform, but recent efforts by the company have led it to launch a closed Beta that offers some companies access to their Camera Kit, a complete end-to-end AR creation solution that includes their platform and Lens Analytics management tool. Zoog’s access to Snap’s Camera Kit means the company will join Viber, Triller, and Bumble, among others. Yoav Oren and Matan Guttman. Photo: PR “The process of integrating Camera Kit into Zoog was more complicated than we anticipated,” said Matan Guttman, co-founder and CPTO at Zoog. “There are many creative complexities to our stories, some of which even surprised Snap’s engineers. We are finally ready to launch Zoog 2.0 with some amazing upgrades.…
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Israel's Zoog partners with Snap to expand its AR services | Ctech – Calcalistech
