It’s become an easy line to repeat, young audiences don’t show up anymore. Ashish … – LinkedIn

It’s become an easy line to repeat, young audiences don’t show up anymore. Ashish Saksena of BookmyShow pushes back hard, and points the finger at marketing built for the wrong audience. Watch Storyboard18 on CNBCTV18live Saturday | 8:30am, Sunday | 11:30am & 2:00pm Sakshi Dhingra | Ashish Saksena Like Comment Transcript There is one audience that three of you are dealing with, which is your Gen. Z’s and your content creators make movie are Chini Lagi. Achave criticized it with a screenshot saying key, OK, do not watch. Like you said, good movie, worth one watch. And then comes Genz who are very, very vocal about their likes and dislikes. So how is it that you’re changing your narrative, your communication strategy for a business and especially targeting Gen. Z’s at this point in time? A lot of work is done by the Hollywood. Sorry, I’ve just taken the lead. Come on, take it, please. This because yeah, because I think a lot of lot of credit also goes to how the Hollywood is marketing these films. You know, there is a very classic question. You know, all of us on this panel have of a certain age, you know, we’ve we’ve
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