Janet Peischel's The Internet Marketer: YouTube ads drive web traffic

Janet Peischel’s The Internet Marketer: YouTube ads drive web traffic Janet Peischel J.L. Sousa, Register Janet Peischel I’ve been doing YouTube advertising for one of my clients for six months, and it’s increased our business by an estimated 10%.While I had done Google and Facebook pay-per-click (PPC) advertising, I was new to video. Viewers are now spending up to six hours/day watching the video, so the time is right.Be prepared for a learning curve Support local news coverage and the people who report it by subscribing to the Napa Valley Register. The YouTube ads creation tool is the same as that for Google ads. But there are significant differences and some subtle nuances. I did a lot of reading as I was working on this. It’s also helpful to watch videos that explain processes.We created a series of explainer videosOur videos were about 60 seconds or less. I wrote the scripts, and this is key—keep them crisp and focused on a single topic. A quick how-to that explains a process or, in our case, the benefit of using a product/service.Professional-looking videos can get expensive, but I turned to Fiverr — a website that hosts contractors offering a wide range of…
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