Leaders don't need another social media platform – we need to use what we DO have in a better way

Another day, another social media platform has launched. Yes, enter ‘Threads’, a potential new contender for the Twitter crown, launched by Meta, parent company of Instagram and Facebook.A virtual battle of sorts between Meta owner Mark Zuckerberg and Twitter CEO Elon Musk, Threads is the latest digital gauntlet thrown down – and you might be wondering whether, as a leader in the HR space, you and your staff should be jumping on the bandwagon.You also might have sighed with exhaustion at the very thought of another social media platform, and you won’t have been alone, especially as you probably saw the annoucement of the new ‘Threads’ on either Instagram, Twitter, Facebook or LinkedIn.Now, LinkedIn is a more unusual option. It doesn’t describe itself and isn’t described as social media. But the growing trend for confessional posts, selfies and ‘my dog’ pics on there does imply that it’s being used more like a social media platform, even if not in name.The same is true on the flip side – where once Instagram was just about your dinner photos, it’s now undeniably a networking tool, and TikTok is a rising star in the recruitment and HR fields.Entrepreneur and host of the Diary
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