Led Zeppelin is still fighting to trademark its mysterious ‘Experience’ project

Led Zeppelin continues to fight to trademark the name of its mysterious “Led Zeppelin Experience” project in the US, filing paperwork on March 5 requesting more time to make its case that the band should again be awarded control of the trademark. LedZepNews reported in December that the US government had provisionally rejected Led Zeppelin’s attempt to secure a new trademark for the brand “The Led Zeppelin Experience”, the name of the band’s mysterious project which could be an exhibition potentially with a hologram component. In its provisional refusal, the US government claimed that “The Led Zeppelin Experience” is too similar to the band’s existing trademark for its name. Led Zeppelin had until March 9 to make its case to the US government that it should regain the trademark. On March 5, days before the deadline, the band’s trademark lawyers filed paperwork requesting a three-month extension to the deadline. If successful, Led Zeppelin’s request will give the band until June to attempt to regain control of the trademark. The US government has not yet granted the extension request, however. A request for an extension signals that Led Zeppelin’s lawyers could fight back against the US government in an attempt to
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