Leveraging TikTok & Clubhouse At Your Nonprofit

With the pandemic threatening to close more than 1 in 3 U.S. nonprofits during the next two years, according to estimates from Candid and the Center for Disaster Philanthropy, now is the time for organizations to expand their leverage on social platforms.  Social media provides opportunities to engage audiences and to create conversations between audiences and companies. Rather than spending time and money on paid ads, social media is an effective method to engage constituents, establish trust and loyalty, and build communities. Social media’s powers are incontestable but amongst other platforms, why choose to create a presence on TikTok and audio-only app, Clubhouse? Both TikTok and Clubhouse have content versatility, shareability, and are growing in popularity. In March 2021, Clubhouse surpassed Instagram, TikTok, Zoom and WhatsApp when it topped Apple Inc.’s App Store in more than 30 countries. Recently, Clubhouse co-founders announced the platform would do away with its invitation-only concept, meaning the app is now open to everyone, and the 10 million people on the waitlist will be added over time. Additionally, Clubhouse continues to grow with 10 million weekly active users as of April who spend between 11 and 22 hours per week on the app. TikTok is…
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