Adam and his partner Shelley Ayscough have built a recognisable brand and shopping experience in the heart of Lincoln, in a way that helps the planet too.Rock Retro Clothing sells vintage and retro clothes directly from its Guildhall Shop seven days a week.It was set up off the back of Adam’s success selling from his bedroom and was expanded in 2020, despite the challenges of the pandemic.Not only this, the company is a vintage wholesale operation, launched in 2021, supplying second hand clothing to other businesses as an importer of preloved clothes from worldwide sources.Adam works extremely hard to make improvements. Specifically, he has made Rock Retro more eco- friendly. By nature, the company sells clothes that would be destined for landfill, but it also chooses environmentally friendly wash powder and fabric conditioner, and makes repairs to clothes that would otherwise be unwearable.Seeing an opportunity to create an event which will provide space for other small businesses, and also showcase the talent of local musicians, Adam and Shelley host kilo sales at The Drill arts venue in the city. The pair have become an institution in Lincoln among young people, and prove that second hand can be both environmentally friendly
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