LinkedIn Adds Swipe-Up Links to LinkedIn Stories

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After it was spotted in testing back in September, LinkedIn has now officially launched the capacity to add links into your LinkedIn Stories – though it’s not available to all users at this stage. As you can see in these screenshots, posted by social media expert Matt Navarra, the new option enables you to add a ‘See more’ prompt to your LinkedIn Stories, which will link through to a URL of your choosing. You can add a URL via a new ‘link’ icon in your Stories options, at the top right of the composer screen.  Viewers can then access the link by swiping up on the screen, similar to the same option in other Stories tools. You have the option to preview and edit your link before publishing, and while Navarra also notes that users will have access to link click information in their Stories insights. But there is a fairly significant catch, at least in terms of usage from your personal LinkedIn profile. As per LinkedIn, the ‘swipe up’ feature for LinkedIn Stories is only currently available to LinkedIn Pages. Individual members who have at least 5,000 connections or followers and the Follow button as the primary action on their…
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