LinkedIn Ads: How to Target Competitor Audiences – Social Media Examiner

Want to improve your LinkedIn ad results? Wondering what type of audience targeting is working for your competitors? In this article, you’ll learn how to use your competitors’ audience targeting so your LinkedIn ads reach more of the right decision makers. How to Research Competitor Audiences on LinkedIn To learn more about your competitors’ audiences, plan to review their ads and their organic content. That way, you can see how your competitors position their offers and how their followers engage, giving you a wide range of ideas for targeting their audiences. #1: How to Research Competitors’ Organic Content on LinkedIn Start by making a list of your competitors and searching for their company pages on LinkedIn. Once you follow their pages, you’ll start to see their content in your feed. But it’s also helpful to check them regularly. Go to their company pages and navigate to the Posts tab. Then sort by Recent and scroll through the content they’ve posted in the past week. To understand what kind of audience they’re appealing to, take note of the brand messaging, product positioning, and hashtag usage in their posts. Pay attention to the types of comments their posts receive. Who are the most frequent…
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