LinkedIn Expands BrandLink to Include Top Creators and Content Sponsorships

To further enhance its advertising offerings, LinkedIn has expanded the BrandLink programme, which launched last year under the name Wire Program. This expanded initiative allows brands to put video ads alongside trusted publisher content and, now, also includes video placements with big creators across the US and UK. This new phase of BrandLink allows brands to sponsor original videos from well-known industry voices, such as Steven Bartlett, Rebecca Minkoff, Gary Vaynerchuk, Guy Raz, Bernard Marr, Allie K. Miller, Candace Nelson, and Shelley Zalis. These creators are industry leaders who bring a wealth of expertise and influence to LinkedIn’s professional audience. With the expanded BrandLink programme, brands can now run video ads before video content produced by these creators, allowing them to engage with LinkedIn’s more than 1 billion users in a way that feels relevant. Brands can choose to sponsor a selection of video shows that focus on themes critical to LinkedIn’s community, such as female entrepreneurship, AI and innovation, the CEO playbook, and small business success stories. Matthew Derella , Vice President of LinkedIn Marketing Solutions, emphasized the importance of this expansion, stating, “With the expansion of BrandLink, we want to deliver relevant and credible content on topics that
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