LinkedIn ‘Frequent Viewer’ Test Offers Marketers Potential Lead Data – MediaPost

by Colin Kirkland , 4 hours ago LinkedIn has begun testing a new “Frequent Viewer” feature that enables users to see who has viewed their profile more than once, offering marketers an additional source for lead-generation. First noticed last month by Unignorable Brands creative agency founder Krista Mollion, and reported on by Wired , the Frequent Viewer feature tags people who have specifically viewed a user’s LinkedIn profile multiple times. Mollion sees the feature as “a way to capture those invisible lurkers who are considering you for an opportunity,” such as a recruiter attempting to fill a role.  Although the feature appears within LinkedIn’s “Who viewed your profile” list, users included in the Frequent Viewer test do not need a Premium subscription, which allows paying members to view every user who has visited their profile over the past year. advertisement advertisement In addition to helping recruiters, potential hires, and users concerned about digital stalkers, the new feature also has the potential to provide marketers with more data regarding leads without paying for a Premium subscription. By tracking which users repeatedly return to their brand’s page, marketers may have a more substantial understanding of consumers or future clients showing interest in
Read More