LinkedIn Influencing Is Staying Put, Here’s How To Get It Right In B2B – The Drum

Influencing has gone corporate. Here to make sense of it all, Emily Lowes of content agency Earnest insists the channel is here to stay – and no industry needs it more than B2B.Picture this: It’s 2010. You unlock your iPhone 4 and load up YouTube, where you’re greeted by the semi-famous faces of Zoella, PewDiePie and Jenna Marbles. Former nobodies who’ve made a name for themselves by simply talking about things they like to a camera. A lot of millennials share a similar (although ultimately less lucrative) experience. A generation of former wannabe child stars, they were no stranger to hitting record and even less shy of the ‘Upload’ button. After all, those iconic Vines had to come from somewhere. In 2023, the average influencer has progressed slightly, with many forging careers by not only posting online but also promoting goods and services. With Twitter teetering on the brink of its demise, we thought it would be a good idea to take a look at how brands can capitalize on LinkedIn’s recent surge in popularity. The corporate-fication of the influencer?YouTubers walked so LinkedIn influencers could run. We’ve come a long way since the dark ages of the internet, and influencing
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