LinkedIn Inspires Love-Hate Relationships as Marketers Seek an Edge – DataDrivenInvestor

Valuable content helps business, even if algorithm is a mysteryPhoto by Souvik Banerjee on UnsplashLinkedIn has its strong points in the business world and evokes strong emotions among marketers. They tend to fall into two opposing camps: love or hate.Chaim Shapiro lives in both worlds at the same time.“LinkedIn is the best professional networking site, but the algorithm drives me insane,” he said. “It is impossible to know why LinkedIn favors some posts over others.“I also can not stand when people on LinkedIn ‘pitch slap’ — send a connection request followed by an immediate sales pitch,” Shapiro said.His obvious frustration is made doubly so because he is a true LinkedIn aficionado.“I’ll help you maximize LinkedIn,” Shapiro is proud to say. An author, public speaker, career coach and high-education professional, he also specializes in careers, LinkedIn tips and LinkedIn profiles.Clearly, Shapiro wants to be a fan, but LinkedIn, its algorithm and communities refuse to make it easy.Marketers Ivana Taylor and Iva Ignjatovic are similarly torn, although perhaps not as emotionally.Taylor owns DIYMarketers, “committed to helping small business owners get out of overwhelm.” Ignjatovic is a marketing, strategy and business consultant.With Shapiro, they talked about the pros and cons of using LinkedIn…
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