Image via Canva. LinkedIn’s new AI super brain will determine the spooktacular content we will see! If your LinkedIn posts have less traction, it’s likely due to changes in how LinkedIn displays content driven by its new AI system, 360Brew. So, what is 360Brew, and why does it matter? 360Brew is a large AI model built to help LinkedIn determine what to display to each user across the platform. This includes your main feed, job recommendations, suggested connections, and even search results. Instead of using many smaller systems for each of these features, 360Brew is designed to do it all in one place. What makes this model unique is its ability to understand content. Instead of focusing solely on likes, timing, or keywords, it attempts to comprehend the meaning behind what we post, write in our profiles, and engage with. In simple terms, it is getting better at recognizing what is valuable and relevant, not just what is popular. What is Known The model exists, and LinkedIn has published research about it. It was designed to improve recommendations across many areas of the platform. It aims to replace a complicated system of separate ranking tools with one unified approach. What
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