LinkedIn Launches New Verification Feature Where Colleagues Vouch for Work History …

LinkedIn announced on the 23rd a new verification feature that allows members to prove their work and education history through endorsements from colleagues and classmates. Those providing endorsements must have verified profiles and two-factor authentication enabled, and must have been connected for at least one year. For company page administrators, LinkedIn also added a feature to remove fake accounts impersonating their employees from search results. The move addresses the growing threat of generative AI-enabled impersonation and job scams. As of September, more than 115 million members use some form of verification. Verified accounts reportedly see 50% higher engagement on posts. Key Elements LinkedIn, the business social network owned by Microsoft, announced on the 23rd a new verification feature that allows members to prove the authenticity of their work and education history through endorsements from colleagues and classmates. As generative AI has dramatically lowered the cost of creating fake profiles, the company is significantly expanding its identity verification infrastructure to strengthen countermeasures against impersonation and job scams. The core of the new feature is a system where individual members vouch for each other’s credentials. When two or more members who have actually worked together or studied together endorse a member’s current
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