LinkedIn Marketing Hacks for Lawyers | Good2bSocial – JDSupra

LinkedIn is a powerful tool for building community, expanding your firm’s brand, and generating leads. The social media platform can help grow your business – but only when used effectively. Here are some of our favorite LinkedIn marketing hacks for lawyers looking to level up their marketing.  1. Use LinkedIn Live One of the best features of LinkedIn – which is often underutilized – is its Live Streaming capability. Live streams are a great way for thought leaders to share valuable information as they would in a webinar, but without the logistical steps of sign-up forms, etc. You can quickly promote such events through sharing and invitations without a separate email campaign. You will need to use a third-party streaming software, but most are compatible with LinkedIn and work well with social media. Similar to planning a webinar, think about topics that will offer a lot of value to attendees. Create a compelling description and invite any user that you know might find it worthwhile. Promote afterward as well by making the full video available for playback.  2. Improve Your Content Strategy LinkedIn strategists agree that the most consistent lead generation happens through algorithmically aligned content. However, less than 1%
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