LinkedIn Pages Can Now Publish Long-Form Content – Search Engine Journal

LinkedIn’s new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count.In addition, company pages are getting a new way to produce live content, and new campaign options in LinkedIn Ads.LinkedIn is rolling out three new features in total:Articles For PagesLinkedIn live eventsWays to optimize & measure brand building with LinkedIn AdsAdvertisementContinue Reading BelowHere’s more about each of them.Articles For PagesLinkedIn users have long been able to publish longer content from their personal accounts.Company pages, on the other hand, have been restricted by an arbitrary character count.That’s no longer the case with LinkedIn’s new Articles For Pages initiative, which allows companies to compose and publish blog-style content of any length.Articles For Pages also provides detailed audience insights, including the firmographics of people reading and interacting with the content.The best part for pages that are familiar with publishing on LinkedIn — you can follow the same process. If you’re unfamiliar, here’s how you can publish articles as your page.AdvertisementContinue Reading BelowFirst, access your page’s ‘Super’ or ‘Content’ admin view. Then, under the Start a post prompt, click Write article.LinkedIn Live EventsLinkedIn is making its “Scheduled LinkedIn Live” and…
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