Online professional network LinkedIn has joined hands with digital creative agency The Glitch, to launch phase II of the #FindTheBalance campaign that provokes honest conversations about the realities of working from home and the struggle of finding work-life balance amid the pandemic. The new ad films throw spotlight on the importance of well-being in today’s remote hustle culture by encouraging professionals to hit pause and strike the right balance between work and life in the new world of work.Professionals in India are grappling with burnout at this time, and the Future of Work perception study also finds that professionals today value work-life balance (52%) even more than job security (50%), Sivaram Parameswaran, head, brand marketing, Asia Pacific, LinkedIn, said. “The #FindTheBalance brand campaign is a reminder for our members to hit pause, reconnect with their family, friends, and colleagues, and find a new idea of balance. As the world of work continues to evolve, we are committed to fostering a sense of community for our members to connect, spark conversations, share ideas, and encourage each other to build flexible schedules and a well-rounded lifestyle,” he added.In phase II of the campaign, the three films take a deeper look at the…
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LinkedIn partners with The Glitch to roll out the second phase of #FindTheBalance …
