LinkedIn Publishes New 'Inclusive Language' Guide to Help Improve Brand Communications

Inclusion has become an increasingly important focus over the past few years, which has changed the way that brands communicate, and how marketing messages should be framed, often through simple language shifts. It’s an important consideration – according to a recent report from Facebook, only 41% of consumers feel represented in the ads that they see, while younger generations, in particular, are increasingly looking to align with businesses that show an awareness of social issues, and a willingness to align with cultural shifts. As such, this new guide from LinkedIn could be a valuable companion, with its 7-page ‘Inclusive Language’ pocket guide offering some important points to consider in formulating your brand messaging. The guide outlines the key elements of an inclusive language approach, and the importance of being considerate in your messaging. As per LinkedIn: “We define inclusive language as that which does not exclude or stereotype people based on race, sexual orientation, age, gender identity, ability, socioeconomic status, or any other characteristic. In other words, it’s about making your brand feel welcoming and accessible to all.” The guide raises some interesting points of consideration, many of which you likely never considered. These are more subtle forms of gendered…
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