LinkedIn Rolls Out New Features To Enhance Newsletters – Search Engine Journal

linkedin-rolls-out-new-features-to-enhance-newsletters-–-search-engine-journal

LinkedIn Rolls Out New Features To Enhance Newsletters – Search Engine Journal

LinkedIn bolsters newsletters with a revamped interface, multiple newsletters per account, and automatic follows for subscribers. LinkedIn has announced new features to enhance the newsletter experience. You can now host up to five newsletters under one account. When a member subscribes to a newsletter, they will automatically follow the creator’s LinkedIn profile. LinkedIn has announced several new features to improve the newsletter experience for creators and readers. These updates come as LinkedIn has seen newsletters grow exponentially in popularity over the past year. LinkedIn states in its announcement: “Newsletter readership has tripled over the past year, now with more than 1.3 million daily readers.” LinkedIn is rolling out the following upgrades to make it as easy as possible for our people to create and distribute newsletters. Smoother Publishing Experience One of the biggest changes is a redesigned publishing interface for writing newsletters. Writers reported the old system was clunky and inefficient, so LinkedIn improved it. The announcement reads: “Writing a newsletter takes time and effort, and we’ve heard that the article editor platform was a bit clunky, so we’re introducing a new, smoother editing and publishing experience. “ The new editor lets you format, lay out, and embed multimedia when
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