LinkedIn sees double-digit growth in SA – ITWeb

LinkedIn, the networking platform for professionals, says it has seen significant growth in South Africa, with a double-digit increase in user registrations year-on-year, over the last few years.The world’s largest professional network made its debut in 2012 and now has over 830 million members in more than 200 countries globally. In SA, the platform has 9.9 million users.Marius Greeff, founder of Turn Left Media (TLM), exclusive partner in Sub-Saharan Africa for LinkedIn Marketing Solutions, tells ITWeb the shifts in online behaviour in SA led to LinkedIn’s user escalation.There has been more than 10% growth in the number of internet users in SA from the pre-pandemic period to the winding down of the lockdowns – to an estimated 40.8 million internet users in SA. This led to more locals taking to social media, with LinkedIn being among the networks that saw huge uptake as more locals looked for remote working opportunities.According to Greeff, LinkedIn has been improving various aspects of the platform, including facilitating the “social networking” element – a move that has given local professionals more reasons to spend more time on the platform, or to register.“South Africans are looking for a safe, trusted platform to engage in, and because…
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