LinkedIn SEO: How To Optimize for Discovery on LinkedIn (2025) – Shopify New Zealand

LinkedIn isn’t just for job-seekers. According to a 2023 Statista survey, 79% of business-to-business (B2B) marketers ranked LinkedIn among the most valuable social media platforms, far ahead of Facebook, which came in at just 30%. A strong LinkedIn presence can help any business build an engaged audience on the platform and increase its reach on the larger Internet. Optimizing your Linkedin profile and content improves visibility both within LinkedIn and in external search results. Here’s how LinkedIn SEO works, how it can help you get the most out of your LinkedIn marketing efforts, and actionable tips for increasing page visibility and traffic. What is LinkedIn SEO? LinkedIn SEO is the practice of applying search engine optimization (SEO) principles to improve the visibility of content published on the LinkedIn platform, such as: Building authority with a detailed profile Producing helpful, high-quality content in post and article format Infusing content with search terms, also called keywords Following platform best practices A strong, optimized LinkedIn presence can also improve your visibility across the broader Internet through major search engines. LinkedIn SEO ranking factors LinkedIn doesn’t disclose its exact search ranking criteria, and its algorithm remains private. However, its help center offers guidance on
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