LinkedIn Wants Marketers to Admit Their Ad Spend Might Be Useless – DesignRush News

LinkedIn’s Brand Campaign Expansion: Key Findings LinkedIn expands “The Network That Works For You” with new spots targeting marketers and sellers, running in the U.S. and U.K. The marketer spot calls out “bullspend,” challenging vanity metrics like impressions and clicks in favor of measurable business outcomes. The seller ad uses pickleball and mistimed celebrations to show how Sales Navigator helps sellers build the right relationships. LinkedIn’s latest creatives are aimed directly at marketers and sellers, for all the right reasons. The spots are part of its latest brand platform, “The Network That Works For You”, which launched in February in partnership with McCann New York. They use the same comedic approach as the original launch, this time zeroing in on the specific pressures and absurd moments that come with working in sales and marketing. Campaigns are running in the U.S. and U.K. across TV, digital video, CTV, paid social, audio, display, paid search, and out-of-home. The expansion indicates that LinkedIn is treating humor as a long-term brand voice, with a second campaign wave arriving within six weeks of the initial launch. For agencies and B2B marketers watching how major platforms build brand equity, the approach is worth tracking closely. Two
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