by David Ciccarelli , Op-Ed Contributor, 2 hours ago What’s the hottest way to share news these days or throw an event? This spring, the NFL chose to use the social media platform Clubhouse to introduce the future stars of football as part of the annual NFL draft. The league partnered with Clubhouse to provide exclusive content to users in the days leading up to the draft. Whether this platform becomes a viable marketing tool remains to be seen, but the partnership should spark everyone’s interest. Clubhouse, which was launched in April 2020, differs from other social platforms in that members interact exclusively through voice. Beyond a user profile picture, there are no photos, videos, or even text messages exchanged. Instead, users engage in active listening in rooms run by clubs and facilitated by moderators. You raise your hand when you want to speak, wait to be called upon, and then unmute your microphone to share your thoughts or ask questions. Right now, only a few hundred thousand users have received an invite to the app (which is only available on iOS), but many are highly engaged. The new social platform is an appealing medium for all brands, but the challenge of building a sustainable…
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Listen Up: How Brands Can Join the Audio Revolution on Clubhouse
