LiveRamp ATS – Another ID solution: Wednesday's daily brief

MarTech Today’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, I guess we should start taking Clubhouse seriously. I’ve seen an influx of stories about opportunities on the new audio networking app Clubhouse. Not to advertise, but to promote brand reputation by offering valuable content. That content, as I understand it, comes in the form of live spoken word. No recordings, no texts, no private messages — just conversation. So a brand better have something of value to talk about. Brands are starting to sponsor rooms, individual brand representatives are building followings and influencers are doing their usual thing — talking about brands. Of course, all this is hearsay, as I’ve never been on Clubhouse. Right now, it’s invitation (and iPhone) only — something which is likely to change. I am tempted to ask around for an invite, but where am I going to find those extra few hours every day to hang out and get noticed?  » Read More