Lush closing several major global social media accounts – Cosmetics Design Europe

From November 26, 2021, Lush will close all brand, retail and people accounts on Instagram, Facebook, TikTok and Snapchat and invest in “new ways to connect” ​with consumers,​ building up “better communication channels elsewhere”​, the company said. The policy would be rolled out across all 48 countries where the cosmetics major operated.Lush said that, for now, it would maintain its presence on Twitter, YouTube and Pinterest.In a company statement, Lush said information from “courageous whistleblowers”​ had outlined “known harms”​ young people were exposed to due to current algorithms and loose regulation of social media, strengthening its decision to come off select platforms.“We hope that platforms will introduce strong best practice guidelines, and we hope that international regulation will be passed into law. But we can’t wait,”​ the company said.Social media the ‘antithesis’ of relaxation and switching off​Jack Constantine, chief data officer and product inventor at Lush, said: “As an inventor of bath bombs, I pour all my efforts into creating products that help people switch off, relax and pay attention to their social wellbeing. Social media platforms have become the antithesis of this aim, with algorithms designed to keep people scrolling and stop them from switching off and relaxing.”​Mark Constantine…
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