Mark Cuban says key to successful sales is helping people – CNBC

Mark Cuban learned the key to a successful sale when he was just 12 years old.In a recent interview with GQ, Cuban was asked what the “key to selling well” was. His answer: “You’re not trying to convince people. You’re trying to help them.”He learned this piece of wisdom at his very first sales job. At 12 years old, Cuban started what would be a long and successful career in business by going door to door selling garbage bags, to make enough money to buy himself sneakers.When selling to his customers, Cuban noticed that each customer would say something that would point out how the garbage bags would make life simpler. “Sure, that makes it easier, I don’t need to carry this big box,” his customers would respond to Cuban, he told GQ. That was when he learned that selling was about creating value for customers instead of just convincing them he had a great product.Cuban went on to sell baseball cards and work as a salesperson at Your Business Software, a PC software retailer in Dallas, Texas. Cuban built strong connections with his customers at Your Business Software. It was with their help that he was able to create MicroSolutions
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