Meta Adds More Business Messaging Features | Social Media Today

Meta’s looking to provide more business messaging options, as messaging usage continues to surge. At its Conversations 2025 conference, which was held in Miami this week, Meta announced a range of new business messaging features, including business AIs in WhatsApp, and calling and voice options for larger brands. It also announced some smaller tweaks, which may also be relevant to your business messaging approach. First off, Meta announced that brands can now add a WhatsApp button to their Google Business Profile , enabling prospective customers to get in contact via WhatsApp direct from Google Search and Google Maps. So now, you’ll be able to better align with messaging use, by showcasing your WhatsApp profile on your Google Business display. It’s also giving WhatsApp users the ability to open links from businesses directly within WhatsApp. As you can see from these example screens, users will soon be able to open direct links in a WhatsApp browser, eliminating the need to switch apps (which will also provide more data on response). On another front, Meta’s also updating its pricing model for the WhatsApp Business Platform, with new “volume tiers,” so that business users have more pricing options to consider. It’s also adding
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