Meta Expands Instagram APIs to Give Third-Party Tools More Power – WeRSM

Meta is rolling out a series of updates to Instagram’s API ecosystem, giving third-party social media management platforms more control over publishing, engagement, and performance tracking. The changes are designed to simplify workflows for creators, brands, and social media managers, especially those relying on external tools to manage content at scale. Partnership labels, now at publish One of the most practical updates is the addition of partnership ad label support within the Instagram Content Publishing API. Until now, creators using scheduling tools had to manually add the paid partnership label after publishing directly in the Instagram app. With this update, platforms can apply the label at the moment of publishing, streamlining branded content workflows and reducing friction between creators and partners. Deeper performance insights Meta is also expanding analytics capabilities through the Instagram Graph API, introducing new metrics to give a more complete view of content performance. These include: Reels reposts, saves, and shares Expanded engagement data via the Media endpoint Richer reporting through the Insights endpoint The goal is to provide both quick snapshots and deeper analytics depending on how teams use the data. Aggregated metrics across placements A notable addition is aggregated performance data, combining metrics like views
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