Meta Hires Snapchat Content Partnerships Director To Lead Wearables Push – MediaPost

by Colin Kirkland , 5 hours ago In an effort to attract more celebrity endorsements around its line of Ray-Bans wearables, Meta has hired Snapchat’s former senior director of content partnerships Jim Shepherd as the company’s new director of content and creator partnerships, as reported  by The Hollywood Reporter.  “Don’t be surprised to see a lot more celebrities wearing Meta Ray-Bans, or creators filming original content using their glasses,” the report starts, referencing Shepherd’s decade-plus history of leading Snapchat’s relationships with creator and celebrity talent across media, sports, and music, as well as the social media company’s content strategy, editorial and community initiatives, such as the recently launched Snappy’s awards show. advertisement advertisement At Meta, Shepherd will reportedly be focused on building creator relationships around the company’s AI wearables, including its Ray-Ban smart glasses.  Since their initial release in 2021 , Meta’s Ray-Ban smart glasses have been increasingly popular with consumers, selling millions of units and tripling sales in 2025. Holding a $3.5 billion stake (3%) in the Ray-Ban manufacturer, Meta has been able to expand its smart glasses products with additional  EssilorLuxottica brands, like Oakley.  As Apple, Google, and Snapchat develop competing wearables, Meta has announced new styles and
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