Meta, King of Copycats, Makes Power Play for Twitter Users With Instagram Spinoff

After months of brainstorming and scheming, Meta is getting closer to releasing a Twitter clone to the world, according to a new report from The Verge. The company’s pitch is simple. Execs claim they will offer “a platform that is sanely run.”Nobody’s Really Watching ReelsOn Thursday night, The Verge reported that Meta chief product officer Chris Cox showed employees a preview of “Project 92,” a code name for a project Cox called “our response to Twitter” in a company-wide meeting. As explained by The Verge, Project 92 is Meta’s new standalone text app that looks a lot like Instagram’s comment section. Meta executives are purportedly considering naming the app “Threads,” the same name given to its dead Instagram messaging app, although the decision is not final.According to The Verge, Threads (or whatever it ends up being called) will integrate with the decentralized social media protocol ActivityPub, which aims to untether social content from specific apps and make it more widely accessible. It will use Instagram’s account system to quickly generate users’ profiles. “We’ve been hearing from creators and public figures who are interested in having a platform that is sanely run, that they believe that they can trust and rely
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