Meta Names Dentsu As WhatsApp Business Solution Provider 12/07/2023 – MediaPost

by Colin Kirkland , 98 minutes ago Meta has brought on Dentsu as the customer-relationship solution provider for the business arm of its encrypted messaging platform WhatsApp. Initially launching in the U.K., WhatsApp Business users will be able to manage access to their accounts, including analytics and optimization tools powered by Merkle, Dentsu’s customer-experience management company.“Dentsu will enable its clients to further personalise the ways they engage with consumers to support their service, commerce and loyalty experience journeys,” said Dentsu in a recent statement.To do so, Dentsu says it has built a proprietary web platform that provides end-to-end managed service “from creation to analysis and optimisation” via its Merkle brand.According to Statista, there are over 200 million monthly active users on WhatsApp Business across the globe. The app was created in 2018 to help small businesses connect directly with their customers about updates and questions in real-time. Businesses can also use the app to send vouchers and exclusive offers to consumers.advertisementadvertisementA recent Meta-commissioned study shows that 75% of adults want to communicate with a business just like they do with friends and family through messaging.Dentsu says that the partnership harnesses new advancements in AI and will co-develop first-to-market products and solutions
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