Meta Now Lets Anyone Use Your Instagram Photos in AI Images—Unless You Opt Out

Meta launched its inaugural AI image model from the Meta Superintelligence Labs on Tuesday, its effort to compete with the likes of OpenAI’s GPT Images 2.0 and Google’s Nano Banana 2 in the AI image generation race. The new model, called Muse Image, rolled out with deep integrations woven into the Instagram app. As part of this update, public Instagram profiles are now automatically opted into being fodder for generative AI remixes. All someone has to do is tag your account’s profile in a prompt—if it’s public—and they can use Meta AI to generate an image using your likeness. Meta positions this feature as a cheeky way to personalize generations with images of real people. “Whether you want to design a custom event invitation, mock up a collaborative creative concept, or generate a personalized graphic, tagging a username lets Meta AI use public photos to build a visual that’s ready to post,” reads one of Meta’s announcement blogs about the new AI tool. If you want to avoid these AI generations of your Instagram posts, without switching your account to private, you’ll have to dig into the app’s settings. Open the Instagram app, tap your profile, and then tap the
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