The deal between Meta and BuzzFeed was reached last year and is said to be valued at close to $10 million.Photo: BRENDAN MCDERMID/REUTERSBy Jessica Toonkel and Alexandra BruellJan. 25, 2023 7:41 pm ETFacebook parent Meta Platforms Inc. is paying BuzzFeed Inc. millions of dollars as part of an effort to bring more creators to the social-media giant’s platforms, according to people familiar with the situation. The partnership comes as both companies are embracing the creator economy, in which individuals build large social-media audiences by posting videos and other content, and often make money on advertising or brand sponsorships. Continue reading your article witha WSJ membershipView Membership OptionsAlready a member? Sign InSponsored Offersadidas: adidas Promo Code: 30% Off Sneakers + Free ShippingNike: 60% off running shoes and apparel at Nike without a promo codeAmerican Eagle Outfitters: All Jeans + Pants 25% off! Plus, 60% off clearance with American Eagle promo codeMichael Kors: Sign up For KORSVIP + Get 10% Off your first purchase w/ Michael Kors Promo CodeJCPenney: Today’s JCPenney coupon code – 30% off entire purchaseTarget: Get 20% Off with online Target promo code
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Meta Pays BuzzFeed Millions to Generate Creator Content for Facebook and Instagram
