Meta Tests New Revenue Streams With Instagram Plus And AI Cost Controls

Simply Wall St Mon, June 15, 2026 at 5:21 PM CDT 2 min read Find winning stocks in any market cycle. Join 7 million investors using Simply Wall St’s investing ideas for FREE. Meta Platforms (NasdaqGS:META) is rolling out Instagram Plus, a global paid subscription tier that adds premium features on Instagram and expands revenue beyond advertising. The company is also introducing new AI powered business agents that can execute real tasks for enterprise clients across WhatsApp, Messenger, and Instagram. At the same time, Meta is tightening internal controls on AI related spending, including using an internal AI Gateway platform to track usage and budgets after heavy infrastructure investment. For investors watching Meta Platforms (NasdaqGS:META), these updates sit at the intersection of social media, AI tools, and enterprise software. Instagram Plus adds a fresh, direct payment layer on top of Meta’s existing ad model. In addition, AI agents connect the company’s messaging apps more directly to business workflows. The new internal AI spending controls may matter almost as much as the products themselves, because they speak to how the company is handling large AI budgets and investor scrutiny. Together, these moves give you more to assess around how Meta is
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