Meta unveils Twitter Blue-like subscription. Are paid subscriptions the next step for social media?Source: ShutterstockMeta Platforms recently announced that it is testing a monthly subscription service after Twitter introduced Twitter Blue last month. Even other social media apps, like Snap Inc’s Snapchat and messaging app Telegram, launched paid subscription services last year as a new source of revenue.Amidst all the ChatGPT craze, another trend has been picking up in the tech world – especially among social media giants – and it is “paid verification.” This week, Mark Zuckerberg’s Meta Platforms announced that the company had jumped on the bandwagon and said it would be testing paid verification services for Facebook and Instagram, just months after the Twitter Pay Per Blue Tick announcement.Known as the Meta Verified feature, the company said it would be an Instagram and Facebook subscription bundle with a verified badge to authenticate a user’s account with a government ID, proactive account protection, account support, and increased visibility and reach. The Meta Verified subscription would also include extra protection against impersonation. It will be priced at US$11.99 per month on the web or US$14.99 monthly on Apple’s iOS and Android.Following the footsteps of the rival platform Twitter, Mark
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Meta unveils Twitter Blue-like subscription. Are paid subscriptions the next step for social media?
